A legendary skincare brand rooted in dermatological science and known for its bespoke cleansing rituals.
ORIGIN
Hungary
PRICE TIER
luxury
Founded by Hungarian dermatologist Dr. Erno Laszlo in 1927, the eponymous brand pioneered the concept of the scientific, ritual-based approach to skincare. After establishing his first institute in Budapest, Dr. Laszlo moved to New York in 1939, where his personalized treatments and custom formulations gained a cult following among Hollywood's elite, including Marilyn Monroe, Audrey Hepburn, and Greta Garbo. The brand's philosophy centers on a holistic view of skin health, famously introducing the world to the double-cleanse method—a cleansing oil followed by a treatment bar—and the importance of pH balance, exemplified by the iconic Phelityl® Complex.