German beauty brand known for its fun, affordable, and high-quality makeup that is proudly cruelty-free.
ORIGIN
Germany
PRICE TIER
affordable
Launched in Germany in 2001 by entrepreneur Christina Oster-Daum, Essence was founded to bring fun into the serious world of cosmetics by offering high-quality, innovative products at exceptionally low prices. The brand's core belief is that beauty shouldn't be a luxury, a principle that has propelled it to become Europe's top-selling cosmetics brand by volume. Essence promotes a playful and experimental approach to makeup, encouraging self-expression without the pressure of perfection. Its product range is known for trendy items and viral sensations, most notably the Lash Princess False Lash Effect Mascara, a globally recognized bestseller.