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estella

New York-based premium baby brand known for its handknit toys, organic cotton clothing, and city-themed designs.

ORIGIN

United States

PRICE TIER

premium

Founded in 2002 in New York City by Jean Polsky and Chike Chukwulozie, former boutique owners who sought to bring artisan-inspired childrenswear to the local market, Estella has evolved into a dedicated organic baby gift brand. Rooted in the city’s vibrant culture, the label is celebrated for its playful, urban-themed designs, including its signature handknit taxi and MetroCard rattles. Estella focuses on creating eco-friendly baby clothing and toys that prioritize both comfort and character, offering a cheerful alternative to conventional childrenswear. The brand’s core offerings feature soft organic cotton bodysuits, cozy rompers, and tactile knit accessories designed for ease and everyday wear.

Featured Items

Dog Baby Rattle

Dog Baby Rattle

$28.00

Hot Dog Baby Rattle

Hot Dog Baby Rattle

$28.00

Dinosaur Baby Rattle

Dinosaur Baby Rattle

$32.00

Taxi Baby Rattle

Taxi Baby Rattle

$28.00

Pigeon Baby Rattle

Pigeon Baby Rattle

$32.00