Australian size-inclusive label known for its contemporary, versatile pieces and focus on flattering curvy figures.
ORIGIN
Australia
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in Melbourne, Australia, in 2003, Estelle was created to serve the plus-size market and has since evolved into a size-inclusive label offering sizes 10-22 AU. The brand is known for its versatile, contemporary womenswear, designed in-house with a focus on eye-catching prints, quality fabrics, and considered details. Each collection is designed to transition from professional settings to evening occasions, reflecting a relaxed Australian coastal lifestyle.
$99.00$169.00
$79.00$129.00
$129.00$199.00
$99.00$169.00
$79.00$129.00
$129.00$199.00
The official brand story from Estelle, detailing its founding in Melbourne in 2003. It outlines the brand's mission to create size-inclusive fashion that makes women feel confident and stylish.
This article explains Estelle's unique design and fit process, which starts with a size 16AU model rather than a smaller size. It provides insight into the brand's core design ethos and commitment to a true size-inclusive fit.
Details a brand campaign focused on authenticity and celebrating real women, reinforcing the brand's vision and values. This piece highlights a specific creative initiative and its connection to the customer community.
An interview with model and influencer Sav Perera, discussing her style and connection with the Estelle brand. This serves as an example of a cultural collaboration and highlights the brand's relationship with its community.