Wellness-inspired clean skincare brand known for its affordable, compostable sheet masks and beverage-themed formulas.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2019 in New Jersey by Elina Sofia Wang, ESW Beauty emerged from the founder’s personal health journey, which led her to embrace clean eating and raw juices. Recognizing a gap in the market for skincare that mirrored these dietary values, Wang—who grew up working in her family’s K-beauty distribution business—created a line of wellness-inspired, non-toxic products. The brand is best known for its signature compostable sheet masks, eye patches, and lip treatments, all playfully themed around nourishing beverages like raw juices, plant-based milks, and smoothies.