Niche beauty label offering handcrafted, heirloom-quality horn hair combs that blend artisanal craftsmanship with minimalist design.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2024 by Iranian-American author Shideh Etaat, ETAAT is a Los Angeles-based beauty label that reimagines everyday grooming tools as objects of quiet luxury. Rooted in the founder's appreciation for intentional living and elemental heritage, the brand focuses exclusively on handcrafted hair combs carved from ethically sourced natural horn. Each piece is produced in small batches by artisans in India, ensuring that no two combs are exactly alike due to the organic variations in the horn’s grain and tone.