etnies

Founded in 1986 in France by former professional skateboarder Pierre-André Senizergues, etnies is a pioneering action sports footwear and apparel brand now based in Lake Forest, California. As the first skateboarder-owned and operated global action sports footwear company, etnies revolutionized the industry by introducing the first pro model skate shoe, the Natas, in 1987. The brand is celebrated for its durable, performance-driven designs engineered specifically to withstand the rigorous demands of skateboarding, featuring signature elements like Michelin rubber outsoles for enhanced longevity and grip. Its core product lines encompass rugged skate shoes, BMX footwear, and casual streetwear that blend technical functionality with a relaxed, authentic aesthetic.

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