eton

Founded in 1928 in the small Swedish village of Gånghester by Annie and David Pettersson, Eton began as a local dressmaking business that soon specialized in high-quality men's shirts. The brand gained its current name in the 1950s after the founders' sons took inspiration from a trip to the prestigious English town. Eton's reputation is built on an unwavering commitment to quality, craftsmanship, and innovation, most notably its pioneering of the world's first non-iron shirt made from 100% cotton in 1992. This dedication to fabric technology continues with its signature wrinkle-resistant twill, which has become a staple for professionals worldwide.

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