être cécile

Founded in 2013 by London-based fashion insiders Yasmin Sewell and Kyle Robinson, Être Cécile was created to fill a gap for accessible luxury with a playful spirit. The brand’s identity is built around a fictional muse, Cécile, an Irish artist in 1960s Paris, which informs the blend of British wit with effortless French cool. Initially launched as a T-shirt collective, the label is known for its tongue-in-cheek slogan tees, vibrant graphics, and animal prints. The collection has since expanded to a full ready-to-wear offering that includes soft knits, silk separates, and athleisure-focused tracksuits, all produced in Europe. Adopting a mindful approach to production with ethically sourced materials, the brand quickly gained a cult following and has been seen on fashion figures like Cara Delevingne and Leandra Medine.