Italian luxury house known for its signature paisley patterns and eclectic, travel-inspired approach to home decor.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1968 by Gerolamo “Gimmo” Etro, a textile connoisseur with a passion for travel and culture, Etro began as a high-end fabric company in Milan. The brand’s identity was solidified in 1981 when, inspired by a trip to India, Etro introduced the paisley motif that would become its most recognizable signature. The home collection, launched in 1985, translated this bohemian-luxe sensibility from the runway to interior spaces, offering a world of vibrant color, rich patterns, and artisanal craftsmanship. The line includes everything from furnishing textiles and wallpapers to furniture, ceramics, and decorative objects, all steeped in a spirit of sophisticated wanderlust.