Italian luxury house known for its bohemian spirit and iconic Paisley print, blending heritage craftsmanship with eclectic design.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1968 by textile connoisseur Gerolamo “Gimmo” Etro, the Milanese house began as a purveyor of fine fabrics to the fashion industry. Inspired by his travels and a personal collection of antique shawls, Etro introduced its signature Paisley motif in 1981, a design that has since become synonymous with the brand's identity. What started as a textile venture soon evolved into a comprehensive lifestyle brand, launching leather goods in 1984, a home collection in 1985, and eventually ready-to-wear in the 1990s. The brand's aesthetic is a rich tapestry of bohemian sophistication, characterized by vibrant colors, eclectic patterns, and a free-spirited sensibility rooted in global cultures.