Australian sustainable home brand known for its patented CleanBamboo lyocell bedding and eco-conscious lifestyle essentials.
ORIGIN
Australia
PRICE TIER
premium
Founded in 2014 in Melbourne by Phoebe Yu, a former supply chain executive seeking eco-friendly alternatives, Ettitude is a sustainable home and lifestyle brand built around material innovation. The brand is defined by its patented CleanBamboo® fabric, a 100% organic bamboo lyocell produced through a non-toxic, closed-loop system that recycles 98% of its water. Ettitude’s core product lines include silky-soft sateen bedding, waffle bath towels, and lightweight sleepwear, all designed with a minimalist, restorative aesthetic that appeals to wellness-minded consumers.