London-based label known for its intellectual design and feminine reinterpretations of classic menswear tailoring.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Launched in 2009 by the Korean-born, London-based designer, Eudon Choi’s eponymous label is a regular and celebrated fixture at London Fashion Week. Originally trained in menswear in Seoul, Choi moved to London and graduated from the Royal College of Art’s prestigious womenswear MA program. This dual background informs the brand’s signature style: the precise, considered construction of men's tailoring is softened with a distinctly feminine and fluid silhouette. The collections are recognized for their intelligent and understated approach, balancing clean lines with thoughtful, often artistic, details.