eugenia kids

Founded in 2021 in Los Angeles by Ali Koehler—a former musician and clothing producer—Eugenia Kids emerged as a whimsical accessories label rooted in nostalgia and self-expression. Launched with a $200 savings bond from the founder’s grandmother, the brand quickly carved out a niche for its vintage-inspired cellulose acetate hair clips. Designed for both children and adults, the core product line features custom-cut shapes embellished with witty, pop-culture-infused phrases like "Butter Noodles" and "Sassy," alongside classic motifs such as days of the week.

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