eugenia kim

Launched in New York City in 1998, Eugenia Kim began with a feathered cloche the founder designed to disguise a bad haircut. This single act of creative necessity caught the attention of downtown boutiques, and soon after, an order from Barneys New York propelled the millinery brand into the fashion spotlight. Rooted in the founder’s clever and inventive approach, the brand marries classic, clean shapes with fresh, feminine modernity. Signature designs often feature bold colors, high-quality materials, and unexpected, witty trims—most notably, the cursive script embroidery on wide-brimmed straw hats that became an instant social media phenomenon.

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