A capsule collection from the Italian shoe house, blending its heritage craftsmanship with influencer Evangelie Smyrniotaki's minimalist style.
ORIGIN
Italy
PRICE TIER
luxury
In January 2022, historic Italian footwear brand Sergio Rossi appointed Greek influencer Evangelie Smyrniotaki, founder of the fashion blog Style Heroine, as its artistic director. This partnership resulted in the 'Evangelie Smyrniotaki x Sergio Rossi' capsule collections, which fused Smyrniotaki's modern, minimalist, and architectural design preferences with the brand's renowned craftsmanship. Known for her highly-curated and editorial-style content, Smyrniotaki was tasked with driving Sergio Rossi's brand image, including advertising and content creation, to connect with a new generation of luxury consumers.