Canadian beauty brand known for its waterless, plant-based hair and body care concentrates in recyclable aluminum tubes.
ORIGIN
Canada
PRICE TIER
premium
Launched in 2021 by beauty industry veterans Jayme Jenkins and Jessica Stevenson, Everist is a Toronto-based brand built to challenge the beauty industry's reliance on single-use plastic and water-heavy formulas. The brand’s innovation is its patent-pending waterless concentrates—paste-textured formulas for hair and body that are activated with water in the shower. By removing water, which typically makes up over 70% of traditional shampoos, Everist created plant-based, preservative-free products housed in travel-friendly, infinitely recyclable aluminum tubes. The formulas are centered around skincare ingredients like aloe vera and glycerin, aiming to soothe the scalp and improve hair health, a concept they call 'haircare meets skincare'.