everyday

Founded in 2021 in Jakarta, Indonesia, everyday is a contemporary fashion label dedicated to creating practical, timeless, and polished wardrobe essentials for the urban lifestyle. The brand focuses on basic-with-a-twist silhouettes, offering versatile pieces like relaxed shirting, fluid dresses, and soft tailored trousers that seamlessly transition through daily routines. Emphasizing mindful production, everyday utilizes eco-friendly materials such as Tencel, organic cotton, and cotton rayon, which are chosen for their durability, breathability, and vibrant color retention. The label frequently draws inspiration from its surroundings, translating the geometric shapes and vibrant energy of city life into bold, custom patterns and relaxed fits.

See more