Gen Z-favored sun care brand known for its 'Resting Beach Face' serum and plastic-neutral ethos.
ORIGIN
United States
PRICE TIER
mid
Founded in 2018 by Charlotte Chen Pienaar, Everyday Humans is a Gen Z-focused sun care brand that bridges the gap between serious SPF protection and playful, urban skincare. Born from Pienaar’s desire to create a "conscious" sunscreen that didn't feel like a chore, the brand is best known for its "Resting Beach Face" sunscreen serum—a lightweight, zero-white-cast formula that has achieved cult status for its ability to double as a makeup primer.