exa beauty

Exa Beauty, launched in August 2020 by clean beauty retailer Credo Beauty in San Francisco, was created to bring more inclusivity and color to the clean makeup space. The brand is known for its high-performance, sustainable formulas that meet the rigorous Credo Clean Standard. Exa's signature product, the High Fidelity Foundation, debuted with an impressive 43 shades, setting a new benchmark for diversity in clean beauty. The brand's product line, which includes viral color correctors and hydrating primers, is designed to cater to all skin tones and types, particularly sensitive skin.

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