Gen Z-focused clinical skincare brand known for its chemistry-led, barrier-repairing formulas and playful, science-forward approach.
ORIGIN
United States
PRICE TIER
mid
Founded in 2020 in New York City by cosmetic chemists Lisa Guerrera and Emmy Ketcham, Experiment is a clinical skincare brand that reimagines science-backed beauty for a Gen Z audience. Born from a desire to counter fear-based "clean beauty" marketing, the brand embraces a chemistry-first philosophy, formulating hyper-effective, barrier-supporting products in its in-house lab. Experiment first gained viral traction with its Avant Guard reusable silicone sheet mask—a neon green, meme-friendly product that established the brand's weird, whimsical, and highly transparent identity.