e.x.p.e.r.i.m.e.n.t.

Founded in 2020 by chemists Lisa Guerrera and Emmy Ketcham, Experiment Beauty emerged as a Gen-Z-focused clinical skincare brand designed to make science-backed beauty fun and accessible. The brand soft-launched with a single hero product—the Avant Guard, an endlessly reusable, slime-green silicone sheet mask that quickly gained viral traction on TikTok for its distinctive, alien-chic aesthetic and sustainable approach.

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