Seoul-based contemporary womenswear brand known for its Y2K-inspired streetwear, punk aesthetics, and K-pop celebrity endorsements.
ORIGIN
South Korea
PRICE TIER
contemporary
Founded in 2021 in Seoul by designer Seohyun Lee, whose teenage memories of the early 2000s directly inform the brand's aesthetic, Expired Girl is a contemporary womenswear label that reinterprets millennium pop culture. The brand blends Y2K nostalgia with punk and grunge influences to create a distinctive, subversive mood. Expired Girl is best known for its signature feminine tracksuits, layered miniskirts, knit boleros, and graphic baby tees, offering a wardrobe that balances casual comfort with an edgy attitude. The label caters to a youthful audience seeking authentic early-aughts style, utilizing evocative, highly stylized campaigns to capture the rebellious spirit of 2000s youth culture.