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exponent

Clinical skincare brand known for its patented self-activated powder serums and zero-waste refillable packaging.

ORIGIN

United States

PRICE TIER

premium

Founded in 2019 in San Francisco by Liz Whitman, a former beauty executive who recognized that pre-mixed active ingredients degrade rapidly, Exponent Beauty is a clinical skincare brand built around peak potency. The brand’s signature innovation is its patented self-activated delivery system, which keeps active ingredients like Vitamin C, CoQ10, and Retinol in a stable powder form until the exact moment of use. By mixing the active powder with a quadruple hyaluronic acid hydrator via a precision-dosed dispenser, users create a fresh, highly concentrated serum that avoids the degradation common in traditional water-based formulas.

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