Australian cruelty-free beauty brand known for its high-performance eye makeup inspired by ancient Egyptian formulas.
ORIGIN
Australia
PRICE TIER
premium
Founded in Byron Bay, Australia, in 2012, Eye of Horus is a luxury beauty brand born from co-founder Holly Spierings's background in naturopathy and organic skincare. The brand is inspired by the cosmetic practices of the ancient Egyptians, harnessing revered ingredients like Moringa oil, known as the “oil of the pharaohs,” to create its signature formulas. Centered around the concept of “Awaken the Goddess Within,” the collection began with a focus on high-performance, low-sensitizing eye makeup, including its award-winning Goddess Mascara and smudge-proof eyeliners.