Children's feeding brand known for its signature silicone suction mats and developmentally focused mealtime tools.
ORIGIN
United States
PRICE TIER
premium
Founded in 2014 in Colorado by Lindsey Laurain—a mother of three who sought a solution for messy mealtimes—ezpz is a children’s lifestyle brand specializing in developmentally focused feeding tools. The brand is best known for inventing the Happy Mat, an all-in-one silicone placemat and plate that suctions directly to surfaces to prevent spills and tossed food. Designed in collaboration with pediatric feeding specialists, ezpz’s core product lines include soft silicone cups, ergonomic utensils, and portioned bowls tailored to specific developmental stages, from baby-led weaning to independent eating.