A modern hair wellness brand revitalizing ancient Indian traditions for stronger, healthier hair.
ORIGIN
United Kingdom
PRICE TIER
premium
Launched in 2020 by siblings Akash and Nikita Mehta, Fable & Mane is a hair wellness brand built on the foundation of ancient Indian beauty secrets. Inspired by their grandmother's practice of hair oiling, the founders sought to bring the potency of Ayurvedic remedies to a modern audience. The brand's story is deeply personal, stemming from Nikita's experience with hair loss and the rediscovery of her family's homemade recipes. Fable & Mane's core products include pre-wash treatment oils, shampoos, conditioners, and masks formulated with plant-based ingredients like ashwagandha, dashmool, and castor oil.