California-based beauty brand known for its playful K-beauty sheet masks and clean, barrier-focused skincare formulations.
ORIGIN
United States
PRICE TIER
affordable
FaceTory is a California-based skincare brand founded in 2016 by Sang Lee and Chan Ho Park, who sought to make Korean beauty trends more accessible to a global audience. Initially launched as a sheet mask subscription service, the brand quickly gained traction for its curated boxes of hard-to-find Korean imports. FaceTory has since expanded into its own proprietary line of skincare, offering a comprehensive range of gentle cleansers, hydrating serums, and soothing moisturizers alongside its signature sheet masks. The brand is defined by its fun, approachable aesthetic and commitment to clean, barrier-focused formulations free of sulfates, parabens, and artificial fragrances.