Italian streetwear-chic brand known for blending urban energy with refined Italian craftsmanship and quality production.
ORIGIN
Italy
PRICE TIER
premium
Founded in Milan in 2015 by creative director Giorgio Mallone and CEO Alessandro Zanchi, Family First merges the worlds of fashion, art, and street culture. The brand was born from the idea of creating a contemporary product with Milanese roots and an international feel, emphasizing 100% Italian production and high-quality materials. The name itself reflects the founders' belief in the importance of bonds with family and friends, viewing fashion as a vehicle for values and connection.