New York–based luxury beauty house known for its refillable, skin-forward essentials and minimalist, editorial aesthetic.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2023 by renowned makeup artist Fara Homidi—an Afghan-American creative whose work graces the runways of Miu Miu and Coperni—this New York–based brand champions "slow beauty" through a lens of high-fashion minimalism. Homidi’s approach rejects the cycle of constant launches, focusing instead on a tightly edited wardrobe of "Essentialist" products designed to enhance, not mask, the complexion.