farah

Founded in El Paso, Texas, in 1920 by Lebanese immigrant Mansour Farah, the brand began by manufacturing durable workwear like chambray shirts and denim. After his sons took over, Farah grew into a major American apparel producer, even supplying the US military during WWII. The brand’s identity was radically transformed in the 1970s when it was adopted by British youth subcultures. Its sharp, slim-fitting hopsack trousers became a uniform for Mods, Rude Boys, and Casuals, cementing the gold “F” tab as a symbol of countercultural style. This transatlantic rebirth established Farah as a quintessentially British heritage brand, despite its American origins. The label’s popularity continued through the 1990s indie and Britpop music scenes, worn by influential bands who appreciated its clean lines and cultural resonance. Today, Farah balances its rich archive with contemporary menswear, offering updated classics alongside trend-led pieces. Core products like polo shirts, sharply cut trousers, and oxford shirts continue to form the foundation of its collections, which now emphasize sustainability through the use of organic cotton and recycled materials.