fashion forms

Founded in 1993 by former retail buyer Ann Deal, Fashion Forms is a pioneering American brand specializing in lingerie solutions. The idea originated from a real-world fashion problem Deal observed while watching the Academy Awards: glamorous, daring gowns lacked the proper undergarments. From her garage in California, Deal launched the first backless, strapless adhesive bra, revolutionizing the intimate apparel industry by focusing on function and enabling women to wear challenging silhouettes with confidence. The brand quickly became known for its clever, patented designs like the Original Water Push-Up Bra® and various adhesive solutions that provide support and shaping where traditional bras cannot.

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