fawn

Founded in 2014 by Jenny Wecker in Utah, Fawn Design emerged from a simple desire for a diaper bag that didn't look like one. Wecker, who learned to sew as a child, created the first prototype out of frustration with the market's lack of stylish, functional options for mothers. The brand quickly gained a cult following on social media, transforming from a handmade passion project into a prominent direct-to-consumer label.

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