fay

Acquired by Tod’s Group entrepreneurs Diego and Andrea Della Valle in the early 1980s, Fay was transformed from an American technical-wear producer into a symbol of Italian casual luxury. The brand’s identity was forged when the Della Valles adapted the durable jackets of Maine firefighters for an urban context, creating the iconic “4 Ganci” (4 Hooks) coat. This piece, with its signature metal hook closures and resilient materials, established Fay’s core design principle: blending utilitarian American roots with sophisticated Italian craftsmanship. The collections revolve around high-performance outerwear, including jackets, parkas, and coats, alongside a full ready-to-wear line for men, women, and children.

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