faz

Founded in 2016 by former fashion buyer Nadja Axarlis, Faz Not Fur (often stylized as / FAZ /) was born from a desire to create an elegant, cruelty-free alternative to traditional luxury outerwear. Based in Geneva, Switzerland, the brand captures the glamour, volume, and enveloping feel of real fur without the ethical compromises. Axarlis’s background in fashion buying directly informed the brand’s focused and timeless approach to design, ensuring the pieces appeal to a broad demographic of women seeking sustainable luxury.

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