French luxury haircare brand known for its salon-grade performance and commitment to clean, sustainable formulas.
ORIGIN
France
PRICE TIER
premium
Founded by celebrated French hairstylist Frédéric Fekkai, the brand originated with a high-end salon in New York in 1989 and launched its first product line in 1995. Born in Aix-en-Provence, Fekkai translated the effortless elegance of French style into a philosophy of enhancing individual beauty, moving away from the rigid styles of the era. He pioneered the “skinification” of hair, creating luxurious, customized products with high-quality ingredients typically found in skincare, elevating haircare from a drugstore commodity to a prestige experience. The brand became synonymous with celebrity styling and a sophisticated, yet natural aesthetic.