fenty

Founded in 2017 by global music icon Rihanna in partnership with LVMH’s Kendo Brands, Fenty Beauty revolutionized the cosmetics industry by setting a new standard for inclusivity. Headquartered in San Francisco, the brand launched with an unprecedented 40-shade foundation range, directly addressing the historical lack of options for deeper skin tones. Rihanna, deeply involved in product development, sought to create a universal line that performed across all skin types and undertones, ensuring that no one felt excluded from the beauty conversation.

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