Inclusive, repair-focused haircare brand by Rihanna known for its proprietary formulas and multi-texture approach.
ORIGIN
United States
PRICE TIER
premium
Launched in 2024 by global icon Rihanna in partnership with LVMH, Fenty Hair expands the Fenty beauty universe into the haircare space. Rooted in the founder's own dynamic hair evolution and Caribbean heritage, the brand is built on a foundation of radical inclusivity, formulating products for all hair types, textures, and styling needs. The collection centers on repair and strengthening, utilizing a proprietary Replenicore-5 complex infused with amino acids, proteins, and culturally resonant ingredients like Barbados gooseberry and upcycled jackfruit.