A fashion-forward collaboration led by Rihanna, known for its disruptive, avant-garde take on sportswear and iconic Creeper sneakers.
ORIGIN
Germany
PRICE TIER
premium
Fenty x Puma is a high-profile fashion collaboration between global music and fashion icon Rihanna and German sportswear giant Puma. First launched in 2014 when Rihanna was appointed Creative Director, the line immediately disrupted the industry by merging sports heritage with a high-fashion, streetwear sensibility. The partnership’s debut was marked by the instant success of the Fenty Creeper, a platform version of Puma’s classic Suede sneaker that achieved “Shoe of the Year” status in 2016 and solidified the collection's cultural impact.