Los Angeles-based skiwear brand known for its perfect-fitting stretch pants and refined, modern alpine style.
ORIGIN
United States
PRICE TIER
premium
Founded in 1978 by Betty Tung, an engineer and competitive swimmer, Fera was born from a desire to bridge the gap between boxy performance gear and inaccessible European fashion skiwear. Tung leveraged her family’s manufacturing background to create impeccably tailored, functional pieces that moved seamlessly from the slopes to the après-ski scene. The Los Angeles-based brand quickly struck gold in the 1980s with its breakout stretch ski pants, which became a favorite among active women seeking both warmth and a flattering fit.