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feroce

American eyewear brand offering sleek, Italian acetate sunglasses that blend French-inspired elegance with accessible luxury.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2019 by Alexandra Baker, Féroce Eyewear was born from a desire to bridge the gap between disposable fast fashion and prohibitively expensive luxury. Rooted in Baker’s French-American background, the brand’s aesthetic is defined by effortless elegance and timeless silhouettes. Féroce focuses on creating high-quality, durable sunglasses designed for the modern woman, utilizing premium materials like Italian acetate and polarized lenses.

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