ferrari

Founded by Enzo Ferrari in 1939 as a racing team, the Italian marque has evolved from a motorsport powerhouse into a global symbol of performance, luxury, and wealth. Originally established to prepare Alfa Romeo race cars, Ferrari built its first car in 1940 and began producing road cars in 1947 to finance its racing ambitions. This foundational link to Formula 1, where its Scuderia Ferrari team is the oldest and most successful, remains central to the brand's identity, infusing every vehicle with a heritage of speed and innovation. Beyond automotive excellence, Ferrari has expanded into a comprehensive luxury lifestyle brand. In 2021, under the direction of creative director Rocco Iannone, Ferrari launched its first full ready-to-wear fashion collection, aiming to translate the car's energy and design principles into apparel. This strategic diversification includes high-end accessories, theme parks, and museums, allowing a broader audience to engage with the aspirational world of the Prancing Horse.