New York-based contemporary label known for its humorous, avant-garde approach to modern femininity and conceptual, wearable art.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2019 between New York and London by Royal College of Art alum Yufei Liu, Fey Fey Worldwide is an emerging label that explores modern femininity through humor, narrative, and unexpected construction. Treating fashion as both armor and language, the brand produces garments that function as wearable art for life in transit. Liu’s background in critical garment making directly informs the brand's subversive aesthetic, which balances the familiar with the uncanny.