fidan novruzova

Founded in 2020 by the Central Saint Martins graduate, Fidan Novruzova’s eponymous label has quickly become a cult favorite among fashion insiders and celebrities. Operating from Paris and Chișinău, the Moldovan designer with Azerbaijani roots merges the domestic with the bizarre, creating a distinctive universe that is both feminine and assertive. Novruzova’s designs are known for their retro-futuristic feel, conflating silhouettes from modern and bygone eras to create garments that seem to exist outside of time. The brand gained initial viral fame for its signature square-toed, creased boots, which have been worn by figures like FKA twigs, Bella Hadid, and Rosalía.

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