Functional luxury fashion label by FIFA and VFILES blending football heritage with elevated, office-ready streetwear.
ORIGIN
United States
PRICE TIER
premium
FIFA 1904 is a functional luxury fashion label launched in 2024 as an official partnership between the International Federation of Association Football (FIFA) and New York-based fashion platform VFILES. Founded by former fashion editor Julie Anne Quay, VFILES brings its streetwear and youth culture expertise to the global sports governing body. Named after the year FIFA was established in Paris, the brand translates the spirit of football into a modern, elevated wardrobe designed for the "pitch of life."