California-based swim brand known for its innovative technical training gear and performance-focused aquatic equipment.
ORIGIN
United States
PRICE TIER
mid
Founded in 1993 in Northern California by John Mix and Olympic gold medalist Pablo Morales, FINIS is a performance swim brand rooted in technical innovation. Driven by Morales’s elite athletic background and Mix’s focus on aquatic mechanics, the brand was established to simplify swimming and improve technique for athletes of all levels. FINIS is best known for its pioneering training tools, including the original center-mount Swimmer’s Snorkel and the Foil Monofin, which have become foundational equipment for competitive swimmers globally. The brand’s core designs encompass technical training gear, performance swimwear, and aquatic electronics, crafted with a focus on hydrodynamics and biomechanics.