A skincare brand offering clean, dermatologist-tested solutions for sensitive skin and everyday concerns without irritation.
ORIGIN
USA
PRICE TIER
premium
Founded in 2009 by Lilli Gordon, who drew upon her own frustrations with sensitive skin, First Aid Beauty (FAB) was created to provide effective, feel-good skincare solutions. The brand identified a gap between clinical, problem-focused products and prestige offerings, establishing a line of clean, cruelty-free, and dermatologist-tested essentials. Gordon’s mission was to offer immediate relief and long-term results without causing irritation, a philosophy embodied by its hero product, the Ultra Repair Cream. This commitment is reinforced by a strict ingredient policy, excluding over 1,300 common irritants like artificial fragrances, parabens, and sulfates.