American beauty brand offering CBD-infused skincare designed for active lifestyles and on-the-go use.
ORIGIN
USA
PRICE TIER
premium
Founded in 2017 by former radio show host Jenna Owens, Fitish is a beauty and wellness brand born from the needs of an active lifestyle. Owens identified a gap in the market for “athleisure beauty” after observing women in gym locker rooms seeking products to transition from a workout to the rest of their day. The brand’s core is its CBD-infused skincare, which leverages the anti-inflammatory properties of CBD combined with plant-based botanicals to calm redness, soothe irritation, and nourish stressed skin.