American solutions-oriented brand known for its inclusive shapewear, comfortable loungewear, and minimalist design.
ORIGIN
USA
PRICE TIER
premium
Founded in 2019 by Kim Kardashian, SKIMS is a solutions-oriented brand that has redefined the shapewear and loungewear market. Born from Kardashian’s frustration with the lack of inclusive and comfortable options, the brand launched with a focus on a wide range of sizes and skin-tone shades. Its core product lines include technically constructed shapewear, buttery-soft loungewear, and next-generation underwear, all designed with a minimalist style and a body-positive approach. The brand emphasizes enhancing natural curves rather than restricting them, with fabrics that stretch to twice their size.