American horror media and merchandise franchise known for its animatronic characters and expansive lore-driven universe.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2014 by American game developer Scott Cawthon, Five Nights at Freddy's (FNAF) began as an indie survival horror video game and rapidly evolved into a massive multimedia and lifestyle franchise. Cawthon, who pivoted to horror after his family-friendly games were criticized for their unintentionally unsettling character designs, built a universe centered around haunted animatronics at the fictional Freddy Fazbear's Pizza. The brand's signature style blends nostalgic, 1980s-style family entertainment center aesthetics with dark, suspenseful horror elements.