California-based footwear brand known for its vibrant, handcrafted heels that blend red-carpet glamour with wearable comfort.
ORIGIN
United States
PRICE TIER
premium
Founded in 2019 by former sports broadcaster Flor de Maria Rivera, Flor de Maria is a California-based footwear brand that merges red-carpet glamour with wearable comfort. Rivera, a Peruvian immigrant who studied shoe design at Milan’s Arsutoria School, launched the label to create the perfect heel—one that balances striking aesthetics with structural support. The brand is known for its vibrant, feminine designs, featuring crystal embellishments, double ankle straps, and bold color palettes.